Press release 28 January 2026
Puratos is one of the world's largest producers in its field. Well-known for its high quality and strong technical competence, Puratos offers a complete range of innovative products, raw materials and expertise in the bakery, confectionery and chocolate markets. Puratos was founded in Belgium in 1919 and is growing rapidly globally with over 11,000 employees in over 85 countries.
Kobia is proud to be able to broaden its portfolio with the requested range together with competent support in the form of technical advice and innovation.
The agreement includes the range under the Puratos brand and underlying well-known brands such as Belcolade.
“The collaboration with Puratos is in demand by our customers and will further strengthen our position in the Swedish bakery market. Puratos is well known for their high quality and strong technical expertise, making them an ideal partner for Kobia’s continued development." – Johan Lindberg, Head of sourcing and assortment Kobia AB
"We look forward to deepening and increasing our presence in the Swedish market through the collaboration with Kobia. Their strong customer relationships and broad distribution network make them an excellent strategic partner to reach out with our products and expertise to even more bakeries and confectioneries in Sweden." – Niklas Axelsson, Sales Manager, Puratos Sweden
Puratos' range will be available at Kobia from 16 February 2026
For further information:
Johan Lindberg, Head of sourcing and assortment - Kobia AB, johan.lindberg@kobia.se
Niklas Axelsson, Sales Manager - Puratos Sweden, naxelsson@puratos.com
Visit Puratos Sweden and Puratos international site
Kobia was founded in 1918 in Sweden and since then we have provided bakers and confectioners with both quality ingredients and excellent service. Our customers are mainly artisan bakeries, confectioneries and retail bakeries, but our products and services also cover the bakery industry and various segments within the food industry. Today Kobia is part of the Leipurin Group, an Aspo-owned group of companies based in Finland and operating throughout the Baltic Sea region.